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Create Your Social Media Posting Strategy In 3 Steps – LightUpp

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Create Your Social Media Posting Strategy In 3 Steps

Creating a consistent posting schedule on social media can be a daunting task, especially when you’re first starting out. But having a plan in place can make it much easier to keep your posts coming and your followers engaged. In this blog post, we’ll walk you through the steps of creating a posting plan for the next year so you can stay on top of your social media game.

The first step in creating a posting plan is to make a spreadsheet. On the spreadsheet, create a column for the days of the week you want to post on and 52 lines for each week of the year. This will give you a clear overview of when you need to post and help you stay organized. Next, add any holidays and other special events that happen throughout the year to the applicable dates on your spreadsheet. This is a great opportunity to create evergreen content that ties into your industry. For example, if you’re a florist, you could post about Valentine’s Day or Mother’s Day. These posts will always be relevant and can be recycled year after year.

Now that you have your calendar set up, it’s time to start thinking about potential topics for your content. Think about what you want to promote and tie this through, while still looking for ways to entertain and educate your audience. Fill in a couple of topics for each day to keep your posts interesting and varied. Once you’ve picked your topics, it’s time to start coming up with ideas for each one. This is where research comes in. Look at what’s popular with your audience and use that information to inform your content. Make sure your ideas are shareable and will resonate with your followers.

Finally, tie your ideas into your calendar and start looking at individual posts. Try different types of content to see what works best with your readers, such as videos, infographics, or live streams. This will help you understand what your audience likes and will make it easier to come up with content in the future.

By following these steps and sticking to your posting plan, you’ll be able to post more consistently and stop your page being dropped by the algorithm and seen more consistently by new viewers. The key is to stay organized and think about your audience when creating content. With a little bit of planning and a lot of hard work, you’ll be able to make social media work for you.

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