Once social media becomes something you have to do properly rather than occasionally, the question arrives: hire someone, or bring in an agency? Both work,

Social media advice is written for businesses competing in dense markets with thousands of potential customers scrolling past. In Ayrshire the picture is different –

Social media is one of the easiest services to sell badly. The work is hard to inspect from outside, the results take months to judge,

Boosting a post is not social media advertising, though a great many businesses think it is – and then conclude paid social doesn’t work. Real

These two get used interchangeably, including by agencies who should know better. That matters when you’re buying, because they describe different amounts of work at

Digital marketing is a term that covers so much it’s almost meaningless. It includes everything from a Facebook post to a technical website audit, which

Social media management is one of the vaguest things you can buy. Two agencies can quote for the same thing and mean entirely different work-

SEO gets sold harder than almost anything else in marketing, usually with vague promises about rankings and traffic. That makes it difficult to judge whether

PPC is one of those acronyms that gets used as though everyone already knows it. If you’ve been told you should be doing PPC, or

Advertising agency is one of those terms everyone recognises and few people could define precisely. If you’re weighing up whether to use one, you’re often

These two get compared constantly, usually badly. Digital advocates point out that outdoor can’t be tracked; outdoor advocates point out that digital gets blocked and

With outdoor advertising, location does more work than the artwork. A brilliant design in the wrong place reaches people who’ll never buy from you; a