In the battle for customer’s attention, there are millions of other businesses advertising on Facebook. Facebook ads are one of the most vital platforms for marketing due to the amount of data offered about what ads are working with who, however it can just as soon become a crutch if you don’t play to the strengths of the system. Avoid these common promotional pitfalls to help you stand out from the noise with a campaign which drives engagement.

Running too many ads can overload the audience and your wallet. While more campaigns may look like more engagement on paper, this can increase your marketing budget while reducing your ability to analyse your market demographics. You can’t know what audiences are connecting with if their attention and yours is split.

Optimising designs for every device is also crucial to putting your campaign in front of the most eyes. Most active users only access Facebook through mobile devices, making it more important than ever to look at where your ads target. Using high resolution visuals helps conversion by reinforcing what’s relevant about your ad and showing a high standard for quality

It’s important to strike a balance between maintaining the tone of your brand and letting the human side shine through. While you can’t chase every trend, your social media can appear anonymous if you neglect all viral content. Using GIFs and memes can make users convinced in you by making the brand approachable and friendly.

You need to know what you want to achieve with a campaign, otherwise you may not be able to see what’s been achieved at all. Make plans for how you want your campaign to evolve and stick to objectives set to help ensure your goals are met. Just as important is knowing who you want to reach with your campaign. Without proper targeting, finding your audience among the billions of users on Facebook would be like a needle in the haystack. Analysing what has worked and who is responding helps ensure your readers are converted into customers.