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How To Build Your Engagement With Social Media Stories – LightUpp

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How To Build Your Engagement With Social Media Stories

Across social media, one of your best options for getting eyes to your content is through making use of Stories. Since being introduced on Snapchat, the idea of short, time-limited posts separate from your main feed has spread to nearly all social channels, and has become a major driver for traffic. Over 500 million Instagram users view stories every single day, which is just one way to connect with your followers.

Stories are a great way to show off some of your products or services, with less formality than a post or full unboxing video as users will naturally stumble across this content. By showing what you can do well, you let new viewers see the reasons they should buy from you first hand. Instructional content thrives on social media, and posts such as how-to guides for solving problems common to your target audience can help position your brand with authority.

One of the best parts about Stories is the range of analytics tools offered to analyze the results of your post. These are often more extensive than those for posts, as they allow you to see which users have viewed your story, as well as offering precise data on where users are drawn in or tap out from your content. If you notice a lot of users skipping a specific part of your story, you know to avoid this in future posts.

A great way to put your brand on more feeds is through the use of collaborations with other brands or content creators. Through this shared content, you can leverage your own position on the market with other creators you believe your viewers would enjoy and expose your business to a new segment of your audience. By sharing other posts that are relevant for your viewers, you also start networking with other accounts which can lead to your own posts being shared more.

When it comes to making sure people interact with your Stories, there’s no better way to put this in people’s heads than by engaging with their Story content. Using this in combination with interactive features such as polls, Q&As or sliders help build engagement for your Stories and help to make your brand seem more personable. When users can have an impact on your content, they’re instantly shown that their opinion matters to your brand.

Stories are the perfect format for social media marketers to try new things, due to the high number of views they draw while having an in-built time limit for any content that doesn’t meet your expectations. Every platform caters best to different kinds of content, meaning you have more options to vary what you try and get your branding in front of the right eyes.

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