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How To Show Your Branding Is Unique – LightUpp

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How To Show Your Branding Is Unique

How To Show Your Branding Is Unique

Making your brand stand out on potential client’s timelines means finding a way to communicate what makes your brand unique. By building a brand personality, you can make all your communication come through in the same tone in a way that makes your voice clearer and your posts more consistent. 

To make sure this approach isn’t limiting, your brand personality should be built up from all of those that contribute to posting, to ensure that their passion comes through in everything you do. Putting a spotlight on the verve that goes into making your brand is a powerful way to communicate the care you take in your business.

Showing your brand’s personality can endear you to customers from all walks of life by sharing your unique perspective, rather than chasing what’s currently popular. One of the best ways of showing what makes your brand is to lift the curtain on the people behind it. Including your team as part of your branding can make your company more than a username in viewer’s eyes, and can show the different perspectives that go into building your unique tone of voice. With more voices contributing to the mix, you’re opened up to newer ideas and ways of looking at your content.

Over 80% of consumers value friendly social media brands, and what better way to communicate this than by showing the friendly work environment that goes into building your brand? By showing that this is something you aspire to in-house rather than an image you’re trying to present through social media, you let customers know the values they can expect from you, and that they aren’t just talk. Letting your workplace speak for itself also encourages you to think about your environment on the day-to-day and how this can work best for both your team and customers.

One way to include employees in branding is through announcement posts for team changes. With this, you make readers feel involved with the inner workings of your team, while also showing transparency which helps to build trust. Posts celebrating personal milestones will help get across your care for both your team and company. Showing consumers the stock you put in your team lets them know the standard you put into your business.

By putting your team front and centre, you communicate both to them and to potential clients that the most important factor in your brand is the people helping to run it. Building your brand’s personality up from nowhere starts easier when you look closer to home.

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