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Sell With Personality: How To Build Trust Through Sales – LightUpp

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Sell With Personality: How To Build Trust Through Sales

Your sales skills are essential for closing deals and growing your business. But, in addition to honing your techniques and strategies, it’s important to also let your personality shine through. This not only helps you connect with customers on a deeper level, but it also allows you to make more sales.

Sharing your interests with customers is a great way to build a bond and show them that you have their best interests in mind. This can be as simple as mentioning a hobby or interest you have in common, or even just bringing up something you read or saw that relates to their business or needs. By aligning yourself with their interests, you show that you truly care about their success and are invested in helping them achieve it.

Another important trait for salespeople to have is subtlety. Customers don’t want to feel like they’re being sold to, and a subtle approach helps to avoid that feeling. It also conveys a sense of quiet confidence, which can instill trust in your business and make customers more likely to choose you over your competitors.

While introverts can certainly be successful in sales, extroverts often make natural salespeople. They enjoy the social aspect of the job and find it easy to connect with others. This can make their work conversations feel less like an obligation and more like a good time, which can be a huge advantage when it comes to closing deals.

However, when incorporating your personality into a sale, honesty is more important than ever. Your integrity is on the line with every sale, and lies or false promises can hurt it. Not only that, but it can also undo all your good work so far in letting yourself shine through. Customers may start to question other aspects of your business and lose trust in you.

In conclusion, incorporating your personality into your sales efforts can make a big difference in how customers perceive you and your business. By putting more of yourself into your brand, you give customers a friendly face to relate to your business, and show that you align with what matters to them.

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