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The Complete Guide To Super Social Media Posting – LightUpp

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The Complete Guide To Super Social Media Posting

When making an impression on social media, your focus should start on the visual. Visual interest is more likely to grab the most attention from users over drab, uninspired designs. For visual focused platforms, such as Instagram or TikTok, this is even more important as the primary method you have available for communication. Here are some ways to ensure your feed is eye-catching and able to keep drawing new users to your brand:

One important element of a visually appealing social media page is consistency. This isn’t just in terms of posting consistently, but in ensuring there are design elements carried through all posts to create a smoother experience for viewers. Intertwined with branding, you should pick a few colours to inform your visual identity with users, alongside other elements like font and tone of voice. Brought together and used well, this can instantly let users know a post is yours even while scrolling.

Another method of building engagement with your feed is to make posts users can check back for. Teasing the upcoming release of a new product or event your brand is taking part in will put this in user’s minds subtly and encourage them to visit more than once. Building anticipation in consumers will, in a small way, make checking your page more of a priority psychologically. Competitions or sales announced in advance can also be eye-catching as users are given a benefit from checking your page.

We’ve spoken briefly about the benefits of posting consistently, as due to the algorithm on many social media sites this is the best method to ensure your post is seen by the widest audience possible. However, there is a point where this leads to burn out from users and could start hurting your engagement. Your posts should be frequent enough for users to notice you on their feed, but not so much as to limit the success of any one individual post which hasn’t had time to break through yet.

When running your account, it’s important to think of the audience’s perspective and remember the 80/20 rule. This is where you ensure that 80% of the posts on your feed are informative, interesting or entertaining for viewers, with only 20% focused on ‘pure’ promotion of your goods/services. This isn’t to say that 20% of your posts should be boring, but that you should focus on providing a feed users want to stay subscribed to, rather than one which is trying to put as many ads in front of them as possible before they’re bored and unfollow you.

90% of Instagram users follow at least one business page. This makes it harder to stand out from the crowd, but proves that people will stay subscribed to your brand if you provide consistent value. Making a page that keeps users coming back means ensuring that your strategy focuses on all your content, rather than a short-sighted attempt to boost engagement quickly. Building an engaged audience means providing them with value in everything you do, down to the last Instagram post.  

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