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Upselling & Cross Selling – LightUpp

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Upselling & Cross Selling

To get the most out of your customers and help you retain them, you should be familiar with how upselling and cross selling can benefit your business. Not only will this expand your profit from each sale, it shows customers how your brand is in tune with their needs.

Upselling is encouraging customers to buy a higher-end product rather than something similar at a more reasonable price by showing the value that is added. Cross selling is offering a complimentary or additional products related to the primary purchase that the customer made.

You can encourage cross selling by identifying additional needs that may arise with items you sell and creating solutions for them. In other words, show customers how their original item will work better with what you are cross selling them. For example, phone sellers could cross sell mobile phone insurance to new customers, meeting the need for security for customers and retaining their business. This is a highly effective tactic for generating loyal customers and repeat purchases.

Upselling is showing your customers options and versions of what you offer, while encouraging them to make higher end purchases by showing how this benefits them. A good way to upsell a product to customers is to help them visualise the value they would gain through how their needs would be better met with this item

Upselling and cross selling provides additional value to both customers and your business. It can show customers that you think about their needs and drive business by introducing new items to meet then.

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