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Your Guide To Optimising Your Advertising On Facebook – LightUpp

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Your Guide To Optimising Your Advertising On Facebook

Brands have more ways than ever to get their messaging out there thanks to the wealth of digital advertising options now available to them. However, this can present its own problems if you look at these options as one-size-fits-all, rather than optimising to get the most out of each. One digital channel which can reach many diverse users is Facebook Ads. The benefits of Facebook Ads include a wide array of tools to analyse who is responding to your ads, but there are many common pitfalls that brands can fall into. Let’s look at how best to avoid these to get your brand on the way to the right customers.

As Facebook gives you many tools to track the results of your ads, it’s important to watch out for where your campaign succeeds. While new creative ideas or plans may seem enticing, these shouldn’t take priority over a campaign that is drawing engagement. You may be tempted to throw out your starting base in the hopes of drawing new eyes, but the key to successful Facebook campaigns comes from building on and improving what’s working already, rather than replacing it entirely. If your campaign is bringing in leads or engagement, think about how it can be refined based on what you now know works.

One common pitfall for Facebook Ad campaigns doesn’t come from the creative side, but from not making the most of the optimisation tools available on the platform. Your ads will be delivered to target markets through the algorithm, which can help you make the most of your budget. Facebook lets you select Marketing Objectives for campaigns, which shape how the algorithm helps you meet your goals. It’s important to understand these options to make sure you’re getting the most from your campaign. Similarly, the type of ad used can have an impact on how your post travels. Make sure you’re selecting the right format for all your content, and ensure all visual elements are optimised to get more from the platform.

When gathering the results of your ad campaign, a Pixel, which is a small piece of code that helps with analysing and identifying your audience, can be extremely useful. Ensuring this is set up will help make sure your team has access to all of the great audience tracking options available through Facebook Ads. This analysis is the real benefit of using Facebook Ads for your campaign, due to the depth of information available giving you a better insight into your audience. However, this data is only useful if it is put to good use. Posting without checking these analytics is like sailing without a compass – you don’t know where you’re going or where you’ve been. The work for your campaign isn’t over once it’s been posted – now the real work begins of optimising and retargeting to ensure it lines up with your target audience as much as possible.

Facebook Ads bring many options to deliver your ads in a way that can help benefit your marketing and sales team long into the future. By making use of everything the platform has to offer, you set your brand up for greater success and more satisfied customers. Understanding what your audience responds to and putting in the work to meet this is easier once your Facebook campaigns are optimised for success.

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