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5 Steps To Keep Users Engaged With Your Social Media – LightUpp

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5 Steps To Keep Users Engaged With Your Social Media

Gaining followers on social media is a great start to your brand’s journey, but it’s only half the battle. Once you have followers, the next step is to keep them around and turn them into loyal customers. This is where maintaining an active user base comes into play, as this is crucial for unlocking your engagement and growth on social media.

One of the best ways to maintain an active user base is through consistent engagement. Social media algorithms reward consistent posting, and as a result, loyal followers will increase your visibility and lead to your posts being promoted to other like-minded users. This is a great way to expand your reach and get new eyes on your brand.

At times of large following growth or loss, it’s important to analyse recent posts to try and learn what does and doesn’t work with users. By identifying issues or areas with potential growth, you can make necessary changes to improve engagement.

However, fighting follower loss doesn’t mean trying to appeal to everyone. Some of your brand values may not match with all consumers, but gaining the trust of those who align with your values can lead to increased loyalty. It’s important to stay true to your brand and not compromise your values in an attempt to appeal to everyone.

Stories on social media are a great tool to increase the value of regularly checking your page to customers. By announcing offers, linking to posted content, or starting a conversation, you can keep users active on your page and increase engagement. This keeps your followers interested in your brand and subtly encourages them to check your page periodically.

Creating a sense of community by engaging with customers can also help users find like-minded individuals that they will now associate with your brand. This can lead to increased loyalty and a sense of belonging among your followers. As studies have shown, 90% of consumers are more loyal to brands they follow. Building your following can put your business on the map and create a strong community of loyal customers.

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