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How To Build An Instagram Page That Draws In Customers – LightUpp

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How To Build An Instagram Page That Draws In Customers

When it comes to creating a successful Instagram profile, it’s important to consider the user experience and how you can guide their eyes to more of your content. By making some changes to how your page is set up, you can encourage users to keep scrolling and draw more viewers with your social media.

The first thing users will see when they click on your profile is your profile picture, so it’s crucial that this is branded in line with the rest of your profile. This will immediately establish consistency in your content and give users a sense of what they can expect to see on your page.

Next, users will likely be drawn to your headline, which is the line above your bio. This is an opportunity to give users a brief introduction to who you are and what you do, and to make them want to learn more by reading your bio. However, it’s important to avoid putting too much information in your bio, as you don’t want to overwhelm users and make them lose interest. Instead, your bio should be concise and encourage people to check out your content.

Speaking of your content, this should line up with what you’ve set up earlier in your profile. If you’ve established a consistent branding and aesthetic, users will be more likely to want to learn more about you and check out your content. This is where you can take advantage of Instagram’s “highlights” feature, which allows you to guide users’ eyes to specific content, such as product launches, behind-the-scenes footage, or testimonials from satisfied customers.

Another important aspect to consider is how your page guides viewers to keep scrolling. This is where you can use techniques such as using a consistent colour scheme, creating a visually pleasing grid layout, and using captions that encourage engagement. By making it easy for users to navigate your page and find the content they’re looking for, you’ll be more likely to keep them engaged and interested in your brand.

In conclusion, creating a successful Instagram profile is all about guiding users’ eyes to more of your content. By following these tips, you’ll be on your way to building a loyal following and growing your brand on Instagram. Remember, Instagram is a visual social media so use your images and videos to tell a story and make sure your page is visually pleasing. Use Instagram analytics to track your progress, see what’s working and what’s not and make adjustments accordingly. With the right strategy, you can use Instagram to grow your brand and reach new audiences

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