Most businesses that say they want branding actually mean a new logo, some colours, and maybe a refreshed website. That’s the visible part- and it’s

Most small business websites are designed to impress the business owner rather than to work for the customer. They look good on a large monitor

When businesses look for a marketing agency in Scotland, the first filter is usually geography- someone nearby, or in the nearest big city. It’s an

Most businesses judge a logo by whether they like it. That’s understandable, and it’s also the wrong test. A logo isn’t decoration it’s a tool

When businesses look for a marketing agency in Scotland, the first filter is usually geography – someone nearby, or in the nearest big city. It’s

Once social media becomes something you have to do properly rather than occasionally, the question arrives: hire someone, or bring in an agency? Both work,

Social media advice is written for businesses competing in dense markets with thousands of potential customers scrolling past. In Ayrshire the picture is different –

Social media is one of the easiest services to sell badly. The work is hard to inspect from outside, the results take months to judge,

Boosting a post is not social media advertising, though a great many businesses think it is – and then conclude paid social doesn’t work. Real

These two get used interchangeably, including by agencies who should know better. That matters when you’re buying, because they describe different amounts of work at

Digital marketing is a term that covers so much it’s almost meaningless. It includes everything from a Facebook post to a technical website audit, which

Social media management is one of the vaguest things you can buy. Two agencies can quote for the same thing and mean entirely different work-