Have you ever wanted to know more about a product or service after an advert, but got frustrated trying to find it on the company’s website? This experience is all too common and one you want to avoid for your customers. Making specific landing pages for each products or service you offer is important to reduce this confusion, and to shine a spotlight on every part of your business

A landing page is a single use page on your site containing all relevant information about a product or service signposted to turn readers into buyers. These are more likely to gain the attention of your target market by delivering what they want to see instantly.

User experience is the most important part of designing a website and you should look at every page through the eyes of a new customer – what are you trying to draw them to first? If customers can easily find what they are looking for, such as a product they saw you advertise, they are more likely to stay and view your other services

Good landing pages should be descriptive and specific, including all relevant information and pictures in a visually attractive way. Pricing details and a visible call to action should be included to encourage customers looking to quickly buy, with others included to try and convince curious browsers.

Keep your landing pages unified and focused on what’s relevant so it doesn’t overwhelm the user. Consistency is key – both across your website and throughout the landing page. Make sure your designs carry through so customers know where to look on new pages. Your descriptions should always try to convince customers of how your product or service will benefit them to leave them with an argument for buying by the end of the page.

Landing pages help make your website a joy to surf and stop you losing customers to confusion. Help drive your business online today!