Case Study.
Now Woman


Client Profile.

Now Woman is a major e-commerce retailer of high end perfumes, watches and jewellery, and is an exclusive reseller of the widely popular Jowissa Watch brand. They are also publishers of the Now Woman Magazine.


The goal for our client was to completely rebrand their stores identity, along with a newly designed website. They also required promo videos for their rebranded Facebook campaign launch and marketing support along the journey.


An initial 90 minute consultation was conducted where our team went through their previous brand identity to understand why the persona and positioning change was required.

Through a SWOT analysis we redefined the direction the client was looking to take. From here we sketched various ideas to how we could offer the same proposition that would align with their new company values. Using the ammunition gathered we helped create their new E-commerce store, and some collateral designs for their magazine.

It became straightforward for our team to uncover their new target market, for which a suitable promo video was made. This was completed along with marketing support for their new and upcoming Facebook campaigns, re-launching their brand online.


To the team at LightUpp a big thank you. I know my project hasn’t been easy but you have guided me through all the work that needed to be done even before advertising. All the work on the website has now been done and now we can start advertising and due to that work I can now sell my products with a bigger profit margin which will allow me to grow faster. Seriously a big thank you for actually caring about my company and brand and not just helping me with the ads. LightUpp were the only ones that since the beginning understood my vision and focused on my brand to then create a selling machine. Not 5 but 25 stars. If anyone has any doubts in hiring these guys. Contact them right now. They will transform your business like no others.



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