Case Study.
Winton Blinds


Client Profile.

Winton’s Blinds prides itself on creating beautiful custom blinds at great prices.

They have outstanding customer service, competitive prices, free quotes and a custom measurement and fitting service in a wide range of locations in Yorkshire.


LightUpp was tasked with creating a B2C lead generation campaign that scaled their current Facebook Ad efforts, whilst decreasing their current cost per lead.


Initially we conducted research into their current campaigns on Ads manager, helping to categorise top performing adverts.

Our design team created 4 new adverts for their marketing campaign, 2 videos and 2 statics. This was in line with their key performers, with variations to help analyse the emotional engagement from their target audience.

Our team also conducted a further 90 minute call to uncover their brand identity which helped illustrate their true target audience. Through effective keyword research we then used combined data to launch 5 campaigns for Winton’s Blinds. These were connected to a lead capture form. Winton’s Blinds were given full access to allow their sales team to follow up on interested prospects in their target area.

The client was so pleased that he requested we work on his sister company Richmond Blinds too!


I have been using LightUpp for a few months now and great results but more importantly their attention to detail, whilst keeping you updated every stage of the campaign. Was so happy with the service, we have started to use them for our other business too! Big thank you to LightUpp it’s been fantastic!.

NABIL - Wintons Blinds


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