Case Study.
Pagazzi Lighting

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Client Profile.

Pagazzi Lighting is UK’s biggest independent lighting retailer, with 3,000 individual decorative lighting products on display. The largest in-store range available in the UK.

Objective.

Due to the effects of COVID-19 they were concerned about hitting targets for their year-end annual lighting warehouse sale

How.

LightUpp Outdoor was used to create maximum coverage, selecting all sites that were within close proximity to the Pagazzi Lighting Flagship Store.

This increased the intensity of their impressions: giving a quick but bold impact. The advert was created by Pagazzi’s marketing team which highlighted details of their Annual Warehouse Sale.

As part of the Showcase Plan, social media coverage was implemented along all our platforms to fully maximise the campaigns effectiveness.

Testimonial.

LightUpp has been amazing to work with and we are having a great success with our marketing for Pagazzi Warehouse Clearance Sale. He’s even shared the professional photo of the board in action. Can’t recommend LightUpp enough. 

Keri Fraser - Pagazzi Lighting

Results.

50% increase in sales

100+ people visited the store

20+ people waiting outside in the queue

Campaign runtime 168hrs

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