Case Study.
Splash Autocare

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Client Profile.

Splash Autocare is Scotland’s Premier Hand Car Wash and Valet Centres which operates 22 valet centres across the country.

They service around 3000 customers on a weekly basis, from basic car washes to Specialised Valets. They also provide a unique tango polish service which is very popular and in line with their high quality services.

Objective.

The goal at Splash was to increase brand awareness in the local area. Given the recent openings of competitor car washes in the area, they were looking to redirect their loyal customers back to them using LightUpp Outdoor.

How.

For Splash Autocare, we placed their branded yellow brightly designed Ad on board all our locations across the Southside of Glasgow.

This would to target their current customer base; through market research we found their target demographic matched perfectly against our Southside sites. The digital adverts were placed on display with a 2x frequency: to intensify their brand messaging for the thousands of drivers passing through every day.

Splash Autocare was among our first successful OOH campaigns using LightUpp Outdoor.

Testimonial.

At Splash we chose LightUpp’s outdoor advertising for our campaign to increase our brand awareness in new territories. The service has been brilliant throughout; we were given the time of day to help understand what our business required, and the time was put in from their design team to help create the perfect Ad. We loved how it looked on display, and have had a fantastic response, as well as many of our regular customers giving positive compliments on the display. We hope to use LightUpp again in the future and recommend local businesses to do the same. Best of all, it was affordable!

Zubair - Splash Autocare

Results.

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